Press Conference and Media Coverage:
We maintain good relations with local media professionals thus helping our clients get expansive press coverage at grass root level. We derive strategies for our customers to connect with their target audience at remotest corners of the country and help them become the buzzword among local communities. We do it by organizing press conference, wherever feasible or by circulating press notes in local languages.
We have a strong network of translators to convert your media notes in local dialects easily understandable to masses. With the help of local media professionals, we develop impressive news articles having long lasting impact on consumers’ mind. We have been providing media coverage to many premier institutions in India including Fortis Hospital, Gionee Mobiles, Datsun, Himalaya, Fastrack, Flipkart, Godrej, FIITJEE and many more.
Helping our customers develop local connect, we organize on-ground and PR events like Road Shows, Product Launch events, seminars and interactive entertainment events etc. We involve our media network in development and execution of the whole event thus attracting a premium coverage in local newspapers. At every step of event, our media professionals work hand in hand with customers and provide them necessary support and information to make the event successful. To ensure local participation, we apply 360 Degrees approach including print, digital and online media. We have handled on-ground event activities for big and reputed organizations including Itel Mobile, Tata Docomo etc.
Crisis is an inevitable part of every business. Sooner or later every business comes at crossroads, where facing the deadlock and sailing your business through storm successfully becomes the need of the hour. At this juncture, you not only need reliable support in your in-house operations but an expert advice while taking outhouse decisions.
Our crisis managers work as a bridge between media and your organization enabling one to one interaction and discussion targeted towards minimizing the losses and finding a smoother way out. We have successfully handled crisis operations for JB Mangaram, Vodafone, Kotak Mahindra Bank and Walmart etc.
Media Monitoring and Tracking:
Our clients are our assets. To help them have an edge over others in the market, we offer them factual media tracking and monitoring services customized to their specific requirements. Our media monitoring and tracking team helps you:
- Gain market insight by researching through latest studies and surveys.
- Keep track of your or your competitor’s news coverage in local print and digital or online media.
- Understand the inclination of masses by studying local tastes through local channels or newspapers.
- Make business strategies by providing you latest reports on market and competition.
- Gain online edge by updating you on the recent developments in online world including social media.
- Get comprehensive reports on competitor’s social media activities and design your own social media campaigns.